The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 08, 2009
Filed:
Jun. 29, 2006
Chad Carson, Cupertino, CA (US);
Ashvin Kannan, Sunnyvale, CA (US);
Erick Cantu-paz, Sunnyvale, CA (US);
Rukmini Iyer, Los Altos, CA (US);
Pero Subasic, Santa Clara, CA (US);
Christopher C. Luvogt, Sunnyvale, CA (US);
Christopher Leggetter, Belmont, CA (US);
Jan Pedersen, Los Altos Hills, CA (US);
David Cho-lun Ku, Palo Alto, CA (US);
Chad Carson, Cupertino, CA (US);
Ashvin Kannan, Sunnyvale, CA (US);
Erick Cantu-Paz, Sunnyvale, CA (US);
Rukmini Iyer, Los Altos, CA (US);
Pero Subasic, Santa Clara, CA (US);
Christopher C. LuVogt, Sunnyvale, CA (US);
Christopher Leggetter, Belmont, CA (US);
Jan Pedersen, Los Altos Hills, CA (US);
David Cho-Lun Ku, Palo Alto, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
The present invention is directed towards systems and methods for predicting a frequency with which an advertisement displayed in response to a query will be selected. The method of the present invention comprises receiving analytics data associated with a display of one or more advertisements in response to one or more queries. One or more features associated with the one or more advertisements displayed in response to the one or more queries are identified. One or more functions are generated for predicting a frequency with which a given advertisement displayed in response to a query will be selected using the analytics data and features associated with the one or more advertisements displayed in response to the one or more queries.