The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 25, 2009

Filed:

Apr. 27, 2007
Applicants:

Tami O'connell, Pleasanton, CA (US);

Laura Itzkowitz, Oakland, CA (US);

Ricardo Ruiz DE Gopegui, Dublin, CA (US);

Jodi Lynn Russell, Castro Valley, CA (US);

Peddy Khatami, Pleasant Hill, CA (US);

Agnete Enga, Brooklyn, NY (US);

John Kiechel, San Francisco, CA (US);

Nasahn Sheppard, Mill Valley, CA (US);

Inventors:

Tami O'Connell, Pleasanton, CA (US);

Laura Itzkowitz, Oakland, CA (US);

Ricardo Ruiz de Gopegui, Dublin, CA (US);

Jodi Lynn Russell, Castro Valley, CA (US);

Peddy Khatami, Pleasant Hill, CA (US);

Agnete Enga, Brooklyn, NY (US);

John Kiechel, San Francisco, CA (US);

Nasahn Sheppard, Mill Valley, CA (US);

Assignee:

The Clorox Company, Oakland, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
B65D 69/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

A retail or advertising display contains visual cues which convey the area of use and the method of use of a novel vertical pump-up dispenser to the consumer. Having a sponge or other substrate on top of the dispenser conveys the area of use of the dispenser. The dispenser has a large actuator surface designed to convey that it can deliver a composition to a broad substrate area, such as a sponge, in the consumer's hand without the consumer having to pick up the pump dispenser. Having a hand over the substrate and dispenser conveys the one-handed method of cleaning that the dispenser allows. There may be additional indicia of use, such as arrows pointing down. The retail display may contain the dispenser and the substrate packaged together.


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