The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 28, 2009
Filed:
Nov. 16, 2005
John D. H. Mai, So. Pasadena, CA (US);
Chun-jung Wu, Hsinchu, TW;
Pin-chao Hsu, Hsinchu, TW;
Bing-chen Kuo, Hsinchu, TW;
Bo-chen Wu, Hsinchu, TW;
John D. H. Mai, So. Pasadena, CA (US);
Chun-Jung Wu, Hsinchu, TW;
Pin-Chao Hsu, Hsinchu, TW;
Bing-Chen Kuo, Hsinchu, TW;
Bo-Chen Wu, Hsinchu, TW;
Industrial Technology Research Institute, Hsinchu Hsien, TW;
Abstract
The invention discloses a system and method to implement a business model for advertising revenue that allows advertising hosts to reliably detect registered audience members who respond to advertisements by coming into close physical proximity of designated locations, so that corresponding advertisers may be billed accordingly. A host system operated by the advertising hosts includes a data processing module, an electronic environment, advertisements, and a data communications network. The electronic environment presents content associated with that environment and the advertisements. Audience members who see the advertisements and respond by coming into close proximity to the designated locations associated with the advertisements are then detected by readers. An embodiment of the system and method utilizes RFID tags placed at the designated locations, and it utilizes RFID readers cared by audience members used to detect the tags when audience members come into close proximity of the tags.