The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 23, 2009
Filed:
Mar. 22, 2000
Craig A. Finseth, St. Paul, MN (US);
Philip E. Hsiao, Eden Prairie, MN (US);
Jeffrey A. Brown, Roseville, MN (US);
Robert G. Arsenault, Redondo Beach, CA (US);
Tam T. Leminh, Cypress, CA (US);
Craig A. Finseth, St. Paul, MN (US);
Philip E. Hsiao, Eden Prairie, MN (US);
Jeffrey A. Brown, Roseville, MN (US);
Robert G. Arsenault, Redondo Beach, CA (US);
Tam T. Leminh, Cypress, CA (US);
The DIRECTV Group, Inc., El Segundo, CA (US);
Abstract
An apparatus for the intelligent display of advertisements to a television services user includes a transmitter, a receiver and a display on which an electronic television program guide, television programs, and advertisements are displayed. Advertising and electronic program guide data are transmitted to a receiver used by one or more television service users. The electronic program guide data includes information characterizing television programs listed in an electronic program guide. Similarly, the advertising data includes advertisements and information characterizing the transmitted advertisements. A selection history contains information characterizing those programs selected by a user for viewing. Received advertisements are displayed to the user based upon a comparison between the information characterizing each of the plurality of advertisements and the information in the selection history.