The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 23, 2009
Filed:
Apr. 28, 2008
Gary L. Overhultz, River Forest, IL (US);
Gordon E. Hardman, Boulder, CO (US);
Robert W. Mead, Chicago, IL (US);
Gary L. Overhultz, River Forest, IL (US);
Gordon E. Hardman, Boulder, CO (US);
Robert W. Mead, Chicago, IL (US);
Goliath Solutions, LLC, Chicago, IL (US);
Abstract
An advertising compliance monitoring system is provided that includes a backscatter tag affixed to a sign or marketing material or shopper ID card, the tag communicating with a backscatter reader. The tag includes a memory for storing tag data and a transmitter. The tag transmits tag data to a reader automatically on a periodic basis or when interrogated. The tag data includes an identification number used to identify the tag associated with a particular sign, price, marketing material or shopper. This data is processed by a computer to determine compliance with and/or exposure to a particular advertising program.