The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 19, 2009

Filed:

Nov. 16, 2007
Applicants:

Clyde D Mcqueen, Iii, Seattle, WA (US);

Michael Irvin Hyman, Seattle, WA (US);

Richard Brinkerhoff, Burien, WA (US);

Inventors:

Clyde D McQueen, III, Seattle, WA (US);

Michael Irvin Hyman, Seattle, WA (US);

Richard Brinkerhoff, Burien, WA (US);

Assignee:

Amazon.com, Inc., Seattle, WA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2006.01); G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
Abstract

Various computer-implemented methods are disclosed for selecting content items, including but not limited to user-submitted blurbs, to present to users. One such method comprises storing user-specific item selection history data identifying particular items, such as catalog items, selected by particular users, and recording responses of a plurality of the users to a content item. The method further comprises determining whether the content item should be presented to a target user based, at least in part, on a degree to which the item selection history of the target user is similar to item selection histories of users who responded favorably to the content item.


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