The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 12, 2009
Filed:
Mar. 01, 2001
Stephen E. Jaffe, Alpharetta, GA (US);
Ralf Bull, Lawrenceville, GA (US);
Matthew B. Trevathan, Kennesaw, GA (US);
Ravesh Lala, Roswell, GA (US);
Dennis F. Haynes, Plano, TX (US);
Stephen E. Jaffe, Alpharetta, GA (US);
Ralf Bull, Lawrenceville, GA (US);
Matthew B. Trevathan, Kennesaw, GA (US);
Ravesh Lala, Roswell, GA (US);
Dennis F. Haynes, Plano, TX (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
A method and apparatus for facilitating the creation of e-commerce Web pages that include Featured Product areas. The invention includes a spreadsheet or similar user-friendly data entry mechanism which can be used to enter content pertaining to featured products. The content is imported from the spreadsheet into a Featured Product information database. The invention further provides one or more display templates, each defining a look and feel for a Featured Product area of a Web page. Each template has a corresponding HTML file defining the template, within which the actual content is represented by variables. Display engine software retrieves Featured product information from the Featured Product database as well as retrieves a selected template HTML file and replaces the variables with the selected feature product information from the database to create a Featured Product area of a Web page.