The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 18, 2008
Filed:
May. 09, 2008
Michael A. Halcrow, Pflugerville, TX (US);
Dustin Kirkland, Austin, TX (US);
Ameet M. Paranjape, Cedar Park, TX (US);
Michael A. Halcrow, Pflugerville, TX (US);
Dustin Kirkland, Austin, TX (US);
Ameet M. Paranjape, Cedar Park, TX (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
A method for identifying product placement props in a scene, the method includes: equipping one or more cameras with individual radio frequency identification (RFID) readers for filming or recording a scene for audio/video (A/V) content; placing one or more product placement props each having an RFID tag affixed thereon representing product placements within the scene; wherein the RFID readers interrogate the RFID tags to determine product placement prop related information including: which of the one or more product placement props are in the scene, and the one or more product placement props relative location with respect to the one or more cameras; and one or more recording devices for retaining the A/V content and the product placement prop related information.