The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 23, 2008
Filed:
Apr. 07, 2005
Weipeng Yan, Redwood City, CA (US);
Weipeng Yan, Redwood City, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
A method and system for real-time, computer-generated modifications to an online advertising program is disclosed. One aspect of the invention involves a method at a computer associated with an ad placement provider. The method involves receiving a plurality of data streams containing real-time data concerning online advertisements in an online advertising program for an advertiser; applying a first continuous query to the plurality of data streams; generating a first ongoing response to the first continuous query; applying a second continuous query to the first ongoing response; generating a second response to the second continuous query; and in response to an event associated with generating the first or second response, implementing a computer-generated change in the advertising program in real time.