The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 23, 2008

Filed:

Jun. 01, 2001
Applicants:

David R. Miller, Annandale, VA (US);

Kenneth L. Inman, Poway, CA (US);

Inventors:

David R. Miller, Annandale, VA (US);

Kenneth L. Inman, Poway, CA (US);

Assignee:

Claritas, Inc., San Diego, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
Abstract

A method and system for classifying consumers in clusters of similar behavioral and demographic characteristics. Demographic and behavioral data of consumers is used to generate a plurality of classification trees. The plurality of classification trees are searched for a classification tree resulting in an optimal set of clusters. The optimal set of clusters has clusters that are substantially homogeneous in demographic and behavioral characteristics.


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