The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 26, 2008
Filed:
May. 23, 2003
Brian Utter, Seattle, WA (US);
Douglas Welzel, Sammamish, WA (US);
Douglas Irvine, Seattle, WA (US);
Dwayne Benefield, Issaquah, WA (US);
David Liu, Seattle, WA (US);
Jason Shaw, Livingston, NJ (US);
Brian Utter, Seattle, WA (US);
Douglas Welzel, Sammamish, WA (US);
Douglas Irvine, Seattle, WA (US);
Dwayne Benefield, Issaquah, WA (US);
David Liu, Seattle, WA (US);
Jason Shaw, Livingston, NJ (US);
Amazon.com, Inc., Seattle, WA (US);
Abstract
An interactive merchandising program includes two or more program segments that are organized in a series. Each program segment in the series includes at least one time-limited offer for sequential presentation to the customer. The customer is required to undertake some action with respect to each program segment without knowing the identity of offers in program segments yet to be presented. If an offer is accepted within the time limit of the offer, the merchandising program terminates and the customer's acceptance of the offer is processed. If the customer declines a presented offer, the offer is withdrawn. The merchandising program proceeds to the next program segment in which the customer is presented the next time-limited offer. In this manner, the customer is provided an interactive experience that invites considered decision-making on the part of the customer.