The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 15, 2008
Filed:
Aug. 03, 2006
Applicant:
Zachary Mason, Palo Alto, CA (US);
Inventor:
Zachary Mason, Palo Alto, CA (US);
Assignee:
Efficient Frontier, Mountain View, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 13/00 (2006.01);
U.S. Cl.
CPC ...
Abstract
Methods, apparatuses, and articles of manufacture for detecting, by an agent trusted by a merchant and a search engine, a click on an advertisement displayed by the search engine, are described herein. The trusted agent may further determine that a transaction of the merchant associated with the displayed advertisement was completed and determine whether the completed transaction was resulted from the click. In some embodiments, the trusted agent may notify the merchant and the search engine of a billing event associated with the click, if the completed transaction was determined to be resulted from the click.