The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 22, 2008
Filed:
Jul. 21, 2003
Christopher J. Skinner, New Orleans, LA (US);
Christopher J. Skinner, New Orleans, LA (US);
Other;
Abstract
The present invention relates to an automated web ranking system. The system monitors online marketing media ('OMM'), such as search engines, portals, affiliate programs, and other websites displaying advertiser listings or banner advertisements to determine the effectiveness of an online marketing campaign. The system is able to track online and telephonic orders or sales to a particular marketing campaign. Based on the effectiveness of a particular marketing campaign, the system can automatically place bids for positioning of an advertiser's listing on a pay-per-click search engine or make a determination as to whether or not to turn on a banner advertisement at set cost.