The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 15, 2008

Filed:

Mar. 11, 2004
Applicants:

Timothy Roberts, San Francisco, CA (US);

Jyh-herng Chow, San Jose, CA (US);

Sara Hicks, Santa Monica, CA (US);

Jimmy R. Duvall, San Jose, CA (US);

Inventors:

Timothy Roberts, San Francisco, CA (US);

Jyh-Herng Chow, San Jose, CA (US);

Sara Hicks, Santa Monica, CA (US);

Jimmy R. Duvall, San Jose, CA (US);

Assignee:

Yahoo, Inc., Sunnyvale, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

A computerized self-service platform assists merchants in creating and managing stores on a computer network. In one aspect, a system for managing a store includes a product database and an ecommerce storefront, with the ecommerce storefront referencing information in the product database. A product administration module (e.g., a catalog manager) allows the merchant to manage the product database on a self-serve basis. Separating the storefront from the product database can yield numerous advantages.


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