The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 15, 2008
Filed:
May. 16, 2005
Carl D. Ceresoli, Cumming, GA (US);
Bruce E. Layman, Alpharetta, GA (US);
Alexander Birger, Cumming, GA (US);
Mikhail Kvetny, Lawrenceville, GA (US);
Boris Smychkovich, Alpharetta, GA (US);
Carl D. Ceresoli, Cumming, GA (US);
Bruce E. Layman, Alpharetta, GA (US);
Alexander Birger, Cumming, GA (US);
Mikhail Kvetny, Lawrenceville, GA (US);
Boris Smychkovich, Alpharetta, GA (US);
Navigauge, Inc., Atlanta, GA (US);
Abstract
A system, apparatus, method and computer program product to obtain comprehensive vehicle radio listener statistics based on parameters such as radio status (e.g., on/off status and CD/Tape/AM/FM setting), radio volume, station preset information, current frequency setting (i.e., station identification), and Global Positioning Satellite (GPS) system coordinates is disclosed. A vehicle-mounted field unit for collecting and transmitting such parameters to a base station is also disclosed. The system monitors and stores all events related to the occupants' interaction with the vehicle's radio, including automatic detection of the selected radio station through a speaker port. The stored data is then transmitted to a base station's central collection computer for immediate compilation and analysis. The system is capable of producing detailed reports containing error-free, unbiased, audience measurement statistics which can be made available to subscribers such as broadcasters, corporate advertisers, advertising agencies and the like.