The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 25, 2008

Filed:

Sep. 18, 2002
Applicants:

Jonathan Marc Heller, New York, NY (US);

James Christopher Kim, New York, NY (US);

Dwight Allen Merriman, New York, NY (US);

Andrew Joel Erlichson, Metuchen, NJ (US);

Benjamin Chien-wen Lee, Bayside, NY (US);

Inventors:

Jonathan Marc Heller, New York, NY (US);

James Christopher Kim, New York, NY (US);

Dwight Allen Merriman, New York, NY (US);

Andrew Joel Erlichson, Metuchen, NJ (US);

Benjamin Chien-wen Lee, Bayside, NY (US);

Assignee:

DoubleClick Inc., New York, NY (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 11/30 (2006.01);
U.S. Cl.
CPC ...
Abstract

A method and system for reporting website activity. According to an example embodiment, the system receives event-level data representing visitor activity through navigation entities on a client website, infers attribution of one or more metrics to at least one navigation entity based on the visitor activity, and provides online reports to the client based on the inferred attribution.


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