The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 04, 2008
Filed:
Jun. 13, 2000
James Howard Drew, Boxborough, MA (US);
Denkanikota R. Mani, Boxborough, MA (US);
Andrew Louis Betz, Iii, Pepperell, MA (US);
Piew Datta-read, Acton, MA (US);
James Howard Drew, Boxborough, MA (US);
Denkanikota R. Mani, Boxborough, MA (US);
Andrew Louis Betz, III, Pepperell, MA (US);
Piew Datta-Read, Acton, MA (US);
Verizon Laboratories Inc., Waltham, MA (US);
Abstract
A method and apparatus for training a neural network to compute hazard functions for customers and analyzing hazard functions, both for an individual customer, and for set of customers to focus marketing techniques. The hazard function represents the likelihood of churn for a particular customer. The gain in lifetime value is also calculated for each customer which incorporates the present value of the customer with the future value of the customer if a new contract is entered. The overall shape of the hazard function, combined with the gain in lifetime value, specifies what marketing techniques are to be applied together with what additional incentives are to be offered to the customer in order prevent churn.