The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 08, 2008
Filed:
Sep. 30, 2002
David Taniguchi, Kirkland, WA (US);
Kong-kat Wong, Issaquah, WA (US);
Eric A. Reel, Seattle, WA (US);
David Taniguchi, Kirkland, WA (US);
Kong-Kat Wong, Issaquah, WA (US);
Eric A. Reel, Seattle, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
A system and method for performing click stream analysis is described. In one implementation, a Web log is processed to reconstruct a visit made by a user to a Web site. The Web log contains records representing actions performed by the user during the visit including any actions that may be designated a commerce event. A sequential identification is assigned to each record and the sequential identification is stored with the associated record in a database. Any records representing actions performed by the user that are designated as a commerce event are identified. The database is queried for a certain quantity of records representing actions performed by the user prior to and/or subsequent to the commerce event, based on the sequential identification assigned to each record.