The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 18, 2007

Filed:

Aug. 13, 2003
Applicants:

Clyde D. Mcqueen, Iii, Seattle, WA (US);

Michael Irvin Hyman, Seattle, WA (US);

Richard Scott Brinkerhoff, Burien, WA (US);

Inventors:

Clyde D. McQueen, III, Seattle, WA (US);

Michael Irvin Hyman, Seattle, WA (US);

Richard Scott Brinkerhoff, Burien, WA (US);

Assignee:

Amazon.com, Inc., Seattle, WA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2006.01); G06F 17/30 (2006.01); G07F 7/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

An electronic catalog system provides an interface for users to author and post pieces of content, referred to as 'blurbs,' for viewing by other users. The blurbs submitted by a particular author are made available for viewing in an author-specific blog (web log) format. Blurbs may also be obtained from external sources, such as from blogs hosted by various web sites. A personalized blurb selection component selects blurbs to present to users based on histories of catalog items selected by such users, and/or based on various other criteria. The blurbs selected for a particular user are presented within a personal log or 'plog,' which may be updated daily and will typically contain entries from many different authors. User feedback provided on specific blurbs is taken into consideration by the personalized blurb selection algorithms.


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