The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 04, 2007
Filed:
Jun. 14, 2001
Douglas Allyn Miller, Seattle, WA (US);
Douglas Allyn Miller, Seattle, WA (US);
Digeo, Inc., Kirkland, WA (US);
Abstract
An aggregator is provided in connection with advertisement swapping. The aggregator can be implemented in an interactive television system so as to perform real-time aggregation of trigger information for advertisement swapping through cooperation with content providers or third-party entities. The aggregated information can then be made available to set top boxes and/or ancillary devices of subscribers. Advertisement swapping may be performed via use of the trigger information to perform channel switching to a channel that broadcasts substitute advertisements or via use of the trigger information to retrieve substitute advertisements from a storage unit. The advertisement swapping may be performed by devices of opted-in subscribers, or by devices at a broadcast center. The advertisement swapping can also include replacement of original links in the advertisements with substitute links, so that the viewer can experience interactivity and/or receive substitute interactive content associated with the substitute links.