The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 31, 2007
Filed:
Jul. 31, 2000
Methods, articles and apparatus for advertising based on an attribute of a computer network resource
Cary D. Perttunen, Shelby Township, MI (US);
Cary D. Perttunen, Shelby Township, MI (US);
Other;
Abstract
A Web resource comprising a plurality of user-selectable hyperlinks to a plurality of Web resources is provided to a client node via a computer network. The Web resource comprises a plurality of advertiser-usable variables within at least one script. The advertiser-usable variables include a first advertiser-usable variable specific to a first Web resource and a second advertiser-usable variable specific to a second Web resource. An advertisement server node reads the advertiser-usable variables and stores same either at the client node or at the advertisement node. After a first hyperlink is user-selected from the Web resource, the advertisement server node retrieves the first advertiser-usable variable corresponding to the first Web resource. An advertisement is selected from a plurality of advertisements based on the first advertiser-usable variable. The advertisement is provided to the client node to display with the first Web resource.