The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 24, 2007
Filed:
Jun. 16, 2003
Robert W. Wohlers, Castro Valley, CA (US);
Scott G. Eagle, Menlo Park, CA (US);
Lee E. Amber, Boulder Creek, CA (US);
Marc E. Silverberg, Oakland, CA (US);
Robert W. Wohlers, Castro Valley, CA (US);
Scott G. Eagle, Menlo Park, CA (US);
Lee E. Amber, Boulder Creek, CA (US);
Marc E. Silverberg, Oakland, CA (US);
Claria Corporation, Redwood City, CA (US);
Abstract
In one embodiment, a first message and a second message are sequentially displayed in the same presentation vehicle. Initially, the first message may be displayed in the presentation vehicle. The second message may replace the first message in the presentation vehicle if the presentation vehicle is about to be closed. Sequentially displaying two messages in the same presentation vehicle minimizes the number of presentation vehicles on a computer screen and provides at least two chances to attract an end-user's attention. It provides end-users with another alternative choice without taking up any more display space. When employed to display advertisements, for example, this provides more value to end-users and enables more advertisers to reach their target audience.