The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 17, 2007
Filed:
Mar. 27, 2003
Eric Bibelnieks, Ogema, WI (US);
Mark Bullock, Racine, WI (US);
Michael Haydock, Chanhassen, MN (US);
Mindy Schiller, Tampa, FL (US);
Wayne Kugel, Chisago City, MN (US);
Edwin Peter Dawson Pednault, Cortlandt Manor, NY (US);
Nancy Soderquist, Anoka, MN (US);
Harlan Crowder, Sunnyvale, CA (US);
Eric Bibelnieks, Ogema, WI (US);
Mark Bullock, Racine, WI (US);
Michael Haydock, Chanhassen, MN (US);
Mindy Schiller, Tampa, FL (US);
Wayne Kugel, Chisago City, MN (US);
Edwin Peter Dawson Pednault, Cortlandt Manor, NY (US);
Nancy Soderquist, Anoka, MN (US);
Harlan Crowder, Sunnyvale, CA (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
A method, and system for targeted marketing of goods or services to specific customers is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.