The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 10, 2007
Filed:
Sep. 02, 2005
Applicants:
Scott R. Swix, Duluth, GA (US);
Paul T. Watson, Alpharetta, GA (US);
James H. Gray, Atlanta, GA (US);
Inventors:
Scott R. Swix, Duluth, GA (US);
Paul T. Watson, Alpharetta, GA (US);
James H. Gray, Atlanta, GA (US);
Assignee:
AT&T Intellectual Property, Inc., Wilmington, DE (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/173 (2006.01);
U.S. Cl.
CPC ...
Abstract
A system for inserting viewer-specific advertising content comprises a viewer device. The viewer device identifies viewer characteristics regarding the viewer. Upon receipt of advertising content, the viewer device identifies advertisements matching the viewer characteristics. The viewer device inserts the advertisements matching the viewer characteristics into broadcast content.