The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 10, 2007
Filed:
Oct. 31, 2003
Alexander Paul Carobus, Mountain View, CA (US);
Alex Roetter, Palo Alto, CA (US);
Ben Davenport, Mountainview, CA (US);
Alexander Paul Carobus, Mountain View, CA (US);
Alex Roetter, Palo Alto, CA (US);
Ben Davenport, Mountainview, CA (US);
Google, Inc, Mountainview, CA (US);
Abstract
Content-targeted ads are served with e-mail. A unique content identifier ('CUID') is included in the content. A client device passes the CUID to an ad server in a an ad request. The ad server uses the CUID to identify previously registered content for determining content-relevant ads. Current information may be used when choosing and/or ordering ads. Thus, ads can be chosen and generated when the user 'opens' the e-mail. An ad image may display ads in the document. Ad impression information may be encoded in a unique identifier, returned along with the ad image. The ad image and unique identifier may be provided to a client device. This unique identifier and an image map click position may be returned to the ad server upon ad selection. The ad server may use the returned information to determine the selected ad.