The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 03, 2007

Filed:

Mar. 07, 2001
Applicant:

Eiji Kawai, Kanagawa, JP;

Inventor:

Eiji Kawai, Kanagawa, JP;

Assignee:

Sony Corporation, Tokyo, JP;

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01);
U.S. Cl.
CPC ...
Abstract

A system is provided to distribute electronic information contents Dcontaining advertisement to a user, and process advertisement information Dat the user side. This system comprises an information distribution apparatusfor distributing advertisement information Dto the user; and a plurality of information processing apparatusesfor receiving and storing the electronic information contents Ddistributed from the information distribution apparatus, reading out the electronic information contents Daccording to the user operation, and processing the electronic information contents D, thereby outputting the advertisement video image and its audio. With this configuration, after receipt of advertisement information, the user can see and hear an advertisement video image or audio freely processed with respect to an advertisement by the information processing apparatusesin unreal time (asynchronously) like playing a game. In this manner, there can be constructed a electronic advertisement medium which reverses a concept of an advertisement of big four mass media, the advertisement having been supplied one-sidedly conventionally, and which performs an advertisement interactively.


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