The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 13, 2007
Filed:
Nov. 05, 2001
Sev K. H. Keli, New York, NY (US);
Dick R. Wittink, North Haven, CT (US);
Hiek Roelof Van Der Scheer, New York, NY (US);
Andrew P. Golden, Bronx, NY (US);
Sev K. H. Keli, New York, NY (US);
Dick R. Wittink, North Haven, CT (US);
Hiek Roelof van der Scheer, New York, NY (US);
Andrew P. Golden, Bronx, NY (US);
Other;
Abstract
A system to determine metrics based on preference information. The metrics may be presented to a client in several forms and may include at least one of: impact of change in attribute on change in share; impact of change in attribute on share; impact of change in attribute on change in normalized utility; willingness to pay; relation of price and share, given a change in an attribute; gap analysis; gap with competition; unacceptable attribute levels; vulnerability; clout; brand favorability; brand vulnerability; and change in margin due to acceptable change in comparison product.