The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 31, 2006
Filed:
Sep. 30, 2003
Xuejun Wang, San Jose, CA (US);
Brian Acton, Saratoga, CA (US);
Venkat Panchapakesan, Newark, CA (US);
Xuejun Wang, San Jose, CA (US);
Brian Acton, Saratoga, CA (US);
Venkat Panchapakesan, Newark, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A method and apparatus for generating search results with higher relevancy. The present invention exploits the fact that users' choices on each given search term tend to converge to several products from several merchants, and all of the results are very relevant to the search term. In one embodiment, these results are used to decide the order of merchants for each search term. By learning the users' choices, especially from purchasing and/or clicking information, highly relevant and most popular products can be assigned a higher score or rank over text relevant only products.