The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 17, 2006

Filed:

Jul. 25, 2000
Applicants:

Amir Herzberg, Ramat Efal, IL;

Yehiel Yochai, Tel Aviv, IL;

Eldad Shai, Ramat Efal, IL;

Boaz Binnun, Tel Aviv, IL;

Inventors:

Amir Herzberg, Ramat Efal, IL;

Yehiel Yochai, Tel Aviv, IL;

Eldad Shai, Ramat Efal, IL;

Boaz Binnun, Tel Aviv, IL;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 99/00 (2006.01); H04K 1/00 (2006.01); H04L 9/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

A method for electronic advertising by an advertiser includes posting an advertisement for an item offered to a buyer for purchase from a merchant on a page per fee basis at a predetermined price via a network link to a network address represented in the advertisement by an alias, which conceals the network address from the buyer. Upon receiving an invocation of the link from the buyer, an order is transmitted to the merchant for supply of the item to the buyer in exchange for payment of the price by the buyer. The item is conveyed, responsive to the order, from the merchant to the buyer, and the advertiser receives a predefined portion of the price paid by the buyer in consideration for posting the advertisement.


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