The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 05, 2006
Filed:
Sep. 14, 1999
Andrew Sarkisian, Commerce Twp., MI (US);
John V. Felice, Farmington Hills, MI (US);
James C. Schroer, Rochester Hills, MI (US);
John Williamson, Saline, MI (US);
Richard E. Van House, Ann Arbor, MI (US);
Thom F. Foxlee, Shelby Township, MI (US);
Andrew Sarkisian, Commerce Twp., MI (US);
John V. Felice, Farmington Hills, MI (US);
James C. Schroer, Rochester Hills, MI (US);
John Williamson, Saline, MI (US);
Richard E. Van House, Ann Arbor, MI (US);
Thom F. Foxlee, Shelby Township, MI (US);
Ford Global Technologies, LLC, Dearborn, MI (US);
Abstract
A method of developing product characteristics for a new automotive vehicle comprising the steps of: generating a plurality of vehicle attributes including usage experience attributes, driving experience attributes, and design attributes; classifying each of the attributes; generating a preferred vehicle brand position as a function of the vehicle attributes; and, generating target vehicle characteristics as a function of the vehicle attributes and the preferred vehicle brand position. In this manner, the target vehicle characteristics represent customer-driven objectives for each of the plurality of vehicle attributes. An advantage of the present method is that it provides customer-driven products with identifiable brand images.