The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 16, 2006
Filed:
May. 15, 2002
Robert Filepp, Springfield, NJ (US);
Alexander W. Bidwell, New York, NY (US);
Francis C. Young, Pearl River, NY (US);
Allan M. Wolf, Ridgefield, CT (US);
Duane Tiemann, Ossining, NY (US);
Mel Bellar, New York, NY (US);
Robert D. Cohen, New Fairfield, CT (US);
James A. Galambos, Westport, CT (US);
Kenneth H. Appleman, white Plains, NY (US);
Sam Meo, New York, NY (US);
Robert Filepp, Springfield, NJ (US);
Alexander W. Bidwell, New York, NY (US);
Francis C. Young, Pearl River, NY (US);
Allan M. Wolf, Ridgefield, CT (US);
Duane Tiemann, Ossining, NY (US);
Mel Bellar, New York, NY (US);
Robert D. Cohen, New Fairfield, CT (US);
James A. Galambos, Westport, CT (US);
Kenneth H. Appleman, white Plains, NY (US);
Sam Meo, New York, NY (US);
International Business Machines, Armonk, NY (US);
Abstract
A method for presenting advertising in an interactive service provided on a computer network, the service featuring applications which include pre-created, interactive text/graphic sessions is described. The method features steps for presenting advertising concurrently with service applications at the user terminal configured as a reception system. In accordance with the method, the advertising is structured in a manner comparable to the service applications enabling the applications to be presented at a first portion of a display associated with the reception system and the advertising presented at a second portion. Further, steps are provided for storing and managing advertising at the user reception system so that advertising can be pre-fetched from the network and staged anticipation of being called for presentation. This minimizes the potential for communication line interference between application and advertising traffic and makes the advertising available reception system so as not to delay presentation of the service applications. Yet further the method features steps for individualizing the advertising supplied to enhance potential user interest by providing advertising based on a characterization of the user as defined by the users interaction with the service, demographics and geographical location. Yet additionally, advertising is provided with transactional facilities so that users can interact with it.