The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 18, 2006
Filed:
Sep. 08, 2004
Kyle Turner, Lake Forest, IL (US);
Kevin Morrin, Ithaca, NY (US);
Jeffrey Gilbert, Homer, NY (US);
Axiohm Transaction Solutions, Inc., Ithaca, NY (US);
Abstract
A system and method for targeting marketing messages at a point-of-sale consumer by collecting current transactional receipt data, such as the time of a retail transaction, the date of the transaction, the number of items purchased the transaction, and the total dollar value of a transaction. The data collected from the receipt is then applied to one or more algorithms to determine which marketing messages are most likely to be successful. A predetermined number of marketing messages found most likely to be successful are then printed on the customer receipt in order of priority of expected effectiveness. The system is designed to be used in connection with a point-of-sale terminal without the need for additional hardware, such as a second printer, or the need to access historical customer data.