The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 21, 2006
Filed:
May. 15, 2001
William K. Wilkinson, Sunnyvale, CA (US);
Vineet Singh, Cupertino, CA (US);
Dirk M. Beyer, Mountain View, CA (US);
William K. Wilkinson, Sunnyvale, CA (US);
Vineet Singh, Cupertino, CA (US);
Dirk M. Beyer, Mountain View, CA (US);
Hewlett-Packard Development Company, L.P., Houston, TX (US);
Abstract
The invention real time electronic service interaction management system and method facilitates presentation of information that increases the probability of desirable target interaction. Desirable target interaction includes metrics associated with campaign objectives (e.g., maximize profits) and constraints (e.g., budget constraints). The system and method automatically develops interaction motivation plans that determine a stimulation action (e.g., information presented to a target). A motivation interaction plan is a procedure utilized to determine a stimulation action to present to a target with specific attributes under certain system attributes. The present invention adaptively optimizes and tests interaction motivation plans to permit automated learning about target individual interaction activities and accordingly modify interaction motivation plans in both real time and over the lifetime of a campaign. It also facilitates the development of behavioral models that provide predictions associated with the probability of target behavior based upon a set of target characteristics and system attributes.