The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 24, 2006
Filed:
Jan. 10, 2002
James E. Hanson, Yorktown Heights, NY (US);
Sophia Krasikov, Katonah, NY (US);
John F. Morar, Mahopac, NY (US);
Steve R. White, New York, NY (US);
James E. Hanson, Yorktown Heights, NY (US);
Sophia Krasikov, Katonah, NY (US);
John F. Morar, Mahopac, NY (US);
Steve R. White, New York, NY (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
A method, computer program product, and data processing system for circumventing profiling and targeting of World Wide Web users is disclosed. A number of fictitious web 'personae' are established. A user wishing to perform a particular web transaction assumes a persona that best fits the user's current needs. The user's actions are then attributed to the persona, rather than the user. When the user wishes to perform another transaction, a different persona may be assumed, depending upon the circumstances, so that any disadvantage attributable to performing the same web transaction multiple times may be eliminated. This has the dual advantage of both protecting the user's privacy and taking advantage of special offers and incentives that may be targeted to first-time customers.