The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 22, 2005
Filed:
Nov. 28, 2000
Malcolm Slaney, Los Altos Hills, CA (US);
Bonnie M. Johnson, Palo Alto, CA (US);
Annarosa Tomasi, Menlo Park, CA (US);
Michele M. Covell, Los Altos Hills, CA (US);
Gavin S. P. Miller, Palo Alto, CA (US);
Steven E. Saunders, Cupertino, CA (US);
Malcolm Slaney, Los Altos Hills, CA (US);
Bonnie M. Johnson, Palo Alto, CA (US);
Annarosa Tomasi, Menlo Park, CA (US);
Michele M. Covell, Los Altos Hills, CA (US);
Gavin S. P. Miller, Palo Alto, CA (US);
Steven E. Saunders, Cupertino, CA (US);
Vulcan Patents LLC, Seattle, WA (US);
Abstract
The invention enables and/or facilitates the display of personalized content to content observers by content providers (e.g., advertisers) who disseminate content over a network. The invention enables identification of particular content observers at a content display site using analysis of content observation behavior at a content display site, data regarding one or more physical characteristics of content observers in the vicinity of the content display device during display of particular content, and/or analysis of demographic characteristics of possible content observers at the content display site. The invention prevents unauthorized access to data produced as part of identification of the content observer.