The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 22, 2005
Filed:
Feb. 01, 2000
Ramin C. Nakisa, Little Chalfont, GB;
Ramin C. Nakisa, Little Chalfont, GB;
NCR Corporation, Dayton, OH (US);
Abstract
The present invention relates to advertising over a communications network comprising a plurality of interactive client subscriber sites interconnected with an advertising information server site. The attributes of a plurality of customers are stored in the form of customer attribute vectors c. The attributes of one or more role models are stored in the form of one or more role model attribute vectors i. A marketing function M is defined which maps the customer attribute vectors to the one or more role model attribute vectors such that i=M(c). At the interface advertising information server site interactive advertising displays are provided incorporating the one or more role models. An interactive communication link is established from the customer subscriber sites to the advertising information server site enabling customers to access the displays and to make purchases in response to the displays. The marketing function M is updated in dependence upon the customer purchases.