The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 04, 2005
Filed:
Feb. 26, 2001
Cary Lee Bates, Rochester, MN (US);
Robert James Crenshaw, Apex, NC (US);
Paul Reuben Day, Rochester, MN (US);
John Matthew Santosuosso, Rochester, MN (US);
Cary Lee Bates, Rochester, MN (US);
Robert James Crenshaw, Apex, NC (US);
Paul Reuben Day, Rochester, MN (US);
John Matthew Santosuosso, Rochester, MN (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
A digital radio stores advertisements for substitution during a broadcast for a bumpable advertisement within the broadcast. Upon detecting a bumpable advertisement within a predetermined broadcast period, the digital radio checks for higher priority stored advertisements—such as advertisements which were broadcast when the digital radio was not tuned to the station being monitored—and substitutes advertisements according to a priority scheme. Prioritization includes whether the advertisement has been played to the listener at least once during the broadcast period, and may extend to fee-based priority enhancements and tie-breakers or to selection based upon geographic location and/or direction of travel of a vehicle in which the digital radio is located.