The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 24, 2005
Filed:
Oct. 10, 2000
Jordan Du Val, Santa Clara, CA (US);
Derek Noonburg, San Jose, CA (US);
Jordan Du Val, Santa Clara, CA (US);
Derek Noonburg, San Jose, CA (US);
Other;
Abstract
A technique for providing enhanced advertising over the Internet or an intranet is disclosed. In one embodiment, an advertiser advertises a product or service in the usual manner except that an alphanumeric code is identified in the advertisement. The consumer, desiring additional information regarding the advertisement, uses the Internet to log onto a particular website common to all the advertisers (the service provider's website) and then enters the code for the ad. The particular code then accesses an enhanced ad (a web page) that may be specifically directed to a particular geographic location or otherwise customized for the particular consumer. The enhanced ad may allow the customer to obtain coupons, purchase the product or obtain additional information.