The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 17, 2005
Filed:
Jun. 19, 2000
M. Beauchamp Roberts, Foster City, CA (US);
Siddaraya B. Revashetti, Santa Clara, CA (US);
Chandrasekar Balasubramaniam, Sunnyvale, CA (US);
Babu Katchapalayam, Santa Clara, CA (US);
Ravi Lingarkar, Sunnyvale, CA (US);
M. Beauchamp Roberts, Foster City, CA (US);
Siddaraya B. Revashetti, Santa Clara, CA (US);
Chandrasekar Balasubramaniam, Sunnyvale, CA (US);
Babu Katchapalayam, Santa Clara, CA (US);
Ravi Lingarkar, Sunnyvale, CA (US);
Networks Associates Technology, Inc., Santa Clara, CA (US);
Abstract
A system and method for dynamically marketing products and/or services to an end user of a device over a network based on a stored configuration profile of the client device are disclosed. The method generally comprises identifying at least one advertisement campaign according to a rules engine, applying the rules of the rules engine to the end user device profile, generating an advertisement campaign request containing a listing of at least one of the identified advertisement campaigns, transmitting the advertisement campaign request to an advertisement server over a network, receiving a dynamic advertisement application from the advertisement server, and executing the dynamic advertisement application for presenting the at least one advertisement campaign to the end user of the device.