The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 10, 2005
Filed:
Apr. 16, 1997
Franklin Servan-schreiber, New York, NY (US);
Salvatore Cataudella, Brooklyn, NY (US);
Franklin Servan-Schreiber, New York, NY (US);
Salvatore Cataudella, Brooklyn, NY (US);
Sony Corporation, Tokyo, JP;
Sony Electronics, Inc., Park Ridge, NJ (US);
Abstract
Method of advertising on-line during, for example, a world wide web session is provided by downloading full page advertisements from a predetermined site (e.g., remote server) to a user's computer during a communication link idle time. The downloaded advertising data are stored and then displayed when the user makes a request to retrieve new data, for example, a hyperlink request to a selected remote server. The advertisement remains displayed while the connection to the selected remote server is made and at least until a portion of new content data is transmitted to the user terminal.