The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 10, 2005
Filed:
Mar. 13, 2002
Juhnyoung Lee, Yorktown Heights, NY (US);
Leora Morgenstern, New York, NY (US);
Mark Edward Podlaseck, Washington, CT (US);
Edith Gail Schonberg, New York, NY (US);
David A. Wood, Hartsdale, NY (US);
Juhnyoung Lee, Yorktown Heights, NY (US);
Leora Morgenstern, New York, NY (US);
Mark Edward Podlaseck, Washington, CT (US);
Edith Gail Schonberg, New York, NY (US);
David A. Wood, Hartsdale, NY (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
A computer system and method computes conversion rates for individual products and/or product categories in an e-commerce Web site for measuring the effectiveness of the marketing in the Web site, and to associate the conversion rates with metadata information about products and/or product categories on served Web pages. An aggregation process traverses the log to determine the number of one or more of the shopping activities by requesters in the Web site, to compare two or more of the activity numbers in a conversion rate, and to relate the conversion rate to one or more of the metadata fields. The conversion rates give a measure of the effectiveness of the Web site and/or portions of the Web site for sales, marketing and merchandising.