The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 15, 2005

Filed:

Dec. 23, 1997
Applicants:

Yuichi Yagawa, Yokohama, JP;

Michio Morioka, Kashiwa, JP;

Shigeki Hirasawa, Sagamihara, JP;

Tadashi Kuwabara, Yokohama, JP;

Tomochika Ozaki, Irvine, CA (US);

Akio Yajima, Tokyo, JP;

Inventors:

Yuichi Yagawa, Yokohama, JP;

Michio Morioka, Kashiwa, JP;

Shigeki Hirasawa, Sagamihara, JP;

Tadashi Kuwabara, Yokohama, JP;

Tomochika Ozaki, Irvine, CA (US);

Akio Yajima, Tokyo, JP;

Assignee:

Hitachi, Ltd., Tokyo, JP;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N007/173 ; H04N005/445 ; G06F013/00 ;
U.S. Cl.
CPC ...
Abstract

A device and method of displaying images and data on a display device. The device and method displays still and moving images in which at least one icon is associated and displayed with each image on a screen. A single screen may contain several images which change over time. As the images change so do the icons associated with them. Upon selection of an icon by a viewer, the device and method will display one of several possible advertisements or information associated with the icon. The selection of which advertisement or piece of information is based on information stored about the viewer. This information would include data concerning the viewer's age, income, address and hobbies. A list of selections made by a viewer is maintained and may be displayed at the viewer's request. The system may also force the display of advertisements if desired by advertisers.


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