The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 25, 2005
Filed:
Jul. 31, 2000
Stacy Haitsuka, Los Angeles, CA (US);
Ronald Burr, Agoura, CA (US);
Harold Mackenzie, Los Angeles, CA (US);
Marwan Zebian, Agoura, CA (US);
Terry Warren, Santa Ana, CA (US);
Shane Blaser, Camarillo, CA (US);
Colin Giffen, Westlake Village, CA (US);
Stacy Haitsuka, Los Angeles, CA (US);
Ronald Burr, Agoura, CA (US);
Harold MacKenzie, Los Angeles, CA (US);
Marwan Zebian, Agoura, CA (US);
Terry Warren, Santa Ana, CA (US);
Shane Blaser, Camarillo, CA (US);
Colin Giffen, Westlake Village, CA (US);
NetZero, Inc., Woodland Hills, CA (US);
Abstract
In accordance with the present invention, there is provided a client application for enabling access to an online service and displaying advertisements while the user is accessing the online service. The client application receives play lists from the online service provider. The play lists include information about advertisements to be played and the order of play. The client application displays advertisements continuously within a dedicated client window while the user is connected to and/or using the online service. The client application preferably records informational data related to the user. When the user clicks-on an advertisement, the client application and an online server forward the user's informational data to the advertisement's sponsor. The sponsor uses the information to provide the user with customized information related to the advertisement.