The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 30, 2004
Filed:
May. 04, 2001
Jonathan Lee Hanmann, Corona, CA (US);
Anil Sareem, Mission Viejo, CA (US);
Kenneth J. Smith, Corona, CA (US);
Western Digital Ventures, Inc., Lake Forest, CA (US);
Abstract
A method and apparatus are disclosed for transmitting advertising information comprising a plurality of banner ads to a mobile terminal over a first connection during a synchronization session and storing the advertising information in a local memory of the mobile terminal. A web page is transmitted to the mobile terminal over a second connection, wherein the web page comprises web page content including a banner ad display area for displaying a banner ad. During a first time interval, a first one of the banner ads is retrieved from the local memory and the web page content is displayed on the screen of the mobile terminal together with the first one of the banner ads in the banner ad display area. During a second time interval, a second one of the banner ads is retrieved from the local memory and the web page content is displayed on the screen of the mobile terminal together with the second one of the banner ads in the banner ad display area.