The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 12, 2004
Filed:
Oct. 10, 2000
Brian Hartman, Thousand Oaks, CA (US);
Michael R. Jones, Jr., Thousand Oaks, CA (US);
Laimonas Anusauskas, Westlake Village, CA (US);
James Achenbach, Simi Valley, CA (US);
NetZero, Inc., Westlake Village, CA (US);
Abstract
A new and efficient way of structuring databases enabling efficient query processing, reduced database storage requirements, and more flexible content targeting is described. A database is defined having bit mapped data. The data to be stored in the database is characterized as a number of binary questions. Each record comprises one or more groups of bit maps corresponding to the answers to the questions. For some types of data, there may be two or more possible values. In such cases, each possible value is itself a binary question. In some cases, there may be data which does not lend itself to characterization as binary questions. In such cases, the database includes numeric and string values. Queries of the database may be obtained through simple bit wise Boolean operations directly of the records in the database.