The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 28, 2004

Filed:

Jul. 01, 2002
Applicant:
Inventors:

Peter C. Boylan, III, Tulsa, OK (US);

William L. Thomas, Bixby, OK (US);

Joel G. Hassell, Arvada, CO (US);

Michael D. Ellis, Boulder, CO (US);

Assignee:
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 7/16 ; H04N 7/10 ; H04N 5/445 ; H04N 7/18 ; G06F 1/760 ;
U.S. Cl.
CPC ...
H04N 7/16 ; H04N 7/10 ; H04N 5/445 ; H04N 7/18 ; G06F 1/760 ;
Abstract

A program guide system is provided in which local advertisements may be distributed to interactive television program guides implemented on the user television equipment associated with a television distribution facility such as a cable system headend. The local advertisements contain information that is directed toward the particular users in a local area. The local advertisements may be displayed when a user selects a related global advertisement. The local advertisements may also be displayed automatically by cycling global advertisements and local advertisements. Advertisements may be blocked based on content or time shifted. Policies regarding advertisement usage may be enforced.


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