System and method for creating and printing a creative expression

Abstract

A system and method are provided for generating an expression definition file from which a creative expression may be printed. Briefly described, in one embodiment, the system includes a processing server having a processor electrically coupled to a local interface and a memory electrically coupled to the local interface. The processing server is configured to communicate with an affiliate server via a communications network. The system further comprises operating logic stored on the memory and executable by the processor. The operating logic includes logic to receive a logical creative expression that defines the creative expression from the affiliate server. The logical creative expression has one or more content elements and a template type. The operating logic further includes logic to identify a template stored in the memory that is associated with the template type, the template specifying one or more pages with associated regions, and logic to associate the content elements with the regions. Finally, the operating logic includes logic to generate the expression definition file embodying the creative expression, the expression definition file specifying the pages with their associated regions for printing.