The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 07, 2003
Filed:
Feb. 12, 1999
Paul Graham, Los Altos, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A search engine selects one or more search hits from among a plurality of hits, wherein a hit is a reference to a page or a site, based on a user interest, comprising an input module for accepting a query from a user, the query representing an interest of the user; a tracking module for tracking the user's navigation through the plurality of pages, including at least a destination purchase page, the destination purchase page being a page from which the user makes a purchase; a sales module which records associations between purchases and queries where the associations are provided, at least in part by an output of the tracking module; and a search module, which takes as its inputs at least a query and sales associations of that query provided by the sales module, and which outputs one or more search hits based on at least the query and the sales associations of that query. In some systems, instead of using sales data to alter the weights of the search results, merchant bidding is used to alter the weights of the search results, or a combination of the two is used.