The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 02, 2003
Filed:
Jan. 15, 1999
David H. Kaiser, Hillsborough, CA (US);
Todd Lash, Oakland, CA (US);
Jay C. Weber, Menlo Park, CA (US);
Grischa Corporation, Hillsborough, CA (US);
Abstract
Disclosed are a method, apparatus and system for providing action selections to an image referencing a product in a video production. According to the disclosure a method for providing action selections to an image referencing a product in a video production, said method includes (1) communicating a video production to a reproducing apparatus, said video production comprising a placement zone and a trigger zone at least partially coincident with said placement zone, wherein said trigger zone comprises a trigger resource identifier, and wherein said placement zone comprises an image referencing a product; (2) communicating to said reproducing apparatus an indication that an action selection interface associated with said product is available in response to a request corresponding to said trigger; and (3) communicating to said reproducing apparatus a characterization of said action selection interface, wherein said action selection interface comprises a selectable action. An apparatus according to the invention may include a server programmed to interact and provide action resources to. A system according to the disclosure may include the facility communicating the video production to the reproducing apparatus which sends a request to the server which provides action resources.