The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 01, 2003
Filed:
Jan. 08, 1999
Daniel I. Lumley, Owasso, OK (US);
Robert H. McCoy, Broken Arrow, OK (US);
United Video Properties, Inc., Tulsa, OK (US);
Abstract
A promotional video system is provided. The promotional video system may include an interactive electronic television program guide. Promotional material is provided to television distribution facilities by a main facility. Promotional material is selected for distribution according to a promotional material selection algorithm. Entries are made in a promotional event log that indicate which promotional material was distributed. The promotional event log is analyzed to determine if promotional material is being optimally selected. Changes to the promotional material selection algorithm may be made to increase the likelihood of desirable selection and to decrease the likelihood of undesirable selection. Testing of the promotional material selection algorithm is also provided.